Tether becomes the second shareholder of Be Water, with an investment of $10 million

The cryptocurrency company Tether has carried out a significant financial operation in the media sector. Through a capital increase and the purchase of shares, it has become the second-largest shareholder in the Be Water group, which controls Chora and Will, two established entities in the podcast and digital information sectors, with a focus on Instagram. The investment amounts to approximately 10 million dollars, and has led Tether to hold 30.4% of the company’s shares. Despite Tether’s entry, the founder Guido Maria Brera remains the majority shareholder.

This step is part of a broader diversification strategy undertaken by Tether, which in recent months has expanded its investments beyond the cryptocurrency sector. The company led by the Italian Paolo Ardoino, based in El Salvador, has indeed invested in areas ranging from artificial intelligence to brain implants, reaching even U.S. media and even soccer.  

Tether and its business model based on USDT

Tether is one of the leading companies in the cryptocurrency sector and is particularly known for its stablecoin USDT. Stablecoins are cryptocurrencies pegged to a traditional currency – in the case of USDT, to the United States dollar – to ensure greater stability compared to more volatile digital currencies, such as Bitcoin and Ethereum.

The business model of Tether is based on the creation of a cryptocurrency that maintains a constant value, making it a reliable tool for transactions and liquidity management in the crypto market. The role of the company in the sector has grown over time, and today it represents one of the main entities in the blockchain world. However, its recent interest in investments in different sectors indicates a clear willingness to broaden its horizons.

Tether’s Interest in Be Water

In recent months, Tether has implemented a series of strategic investments that demonstrate a strong interest in the media and entertainment sector. Among these, the financing in the Rumble platform stands out, a Canadian video sharing service known for its conservative orientation and as an alternative to YouTube.  

Now, with the entry into Be Water, Tether further strengthens its presence in the field of information and digital content production. Be Water controls not only the journalistic project Will, active mainly on Instagram, but also Chora, a company specialized in podcast production, and Be Water Film, active in the film sector.  

This investment could represent a strategic step for Tether in terms of consolidating its influence in the world of digital communication, a sector that is increasingly central in the dissemination of information and content.  

An expansion on multiple fronts: from artificial intelligence to football  

The acquisition of shares in Be Water is not an isolated case. Tether is significantly diversifying its investments, as demonstrated by its ventures into artificial intelligence and brain implants. According to some analyses, this strategy aims to build an increasingly broad technological ecosystem, capable of integrating decentralized finance with other innovative sectors.

Another significant investment was in football, with Tether’s entry as a minority shareholder in Juventus. This step confirms how the company is interested in expanding its influence in the sports sector as well, leveraging the visibility and global reach of a high-level club.

The implications of Tether’s new investment  

The acquisition of the 30.4% of the shares of Be Water could transform the Italian and international media landscape. The Be Water group already has a strong presence in the digital information sector, and the financial support of Tether could allow for a further expansion of its projects.  

However, this move also raises some questions about the role of cryptocurrency companies in the media sector. The growing influence of Tether in different areas could lead to a debate on the neutrality of information and the effects that a major cryptocurrency company could have on the way digital content is produced and distributed.  

Despite these uncertainties, the investment marks a new chapter in Tether’s expansion and diversification strategy, which has evolved from a simple stablecoin issuer to a financial player capable of influencing various sectors.  

Conclusion: a strategic step for Tether and Be Water  

The entry of Tether as the second shareholder in Be Water represents a significant financial operation, with potential repercussions on the world of digital information. The 10 million dollar investment marks an important milestone in the strategy of corporate diversification, confirming Tether’s interest in sectors outside the cryptocurrency market.

With investments ranging from digital journalism to soccer, from artificial intelligence to brain implants, Tether is increasingly positioning itself as a group with global ambitions, ready to influence various key sectors in the digital age.