Why is Costco Wholesale Corporation stock falling despite 15% EPS growth?

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Costco Wholesale Corporation stock dropped sharply on September 24, 2026, closing at $896.48 despite strong fiscal Q4 earnings. The report delivered 11.2% revenue growth and 15% EPS growth. The sell-off was not about weak fundamentals. It reflected valuation concerns instead.

COST daily chart with EMA20, EMA50 and volume
COST — daily chart with candlesticks, EMA20/EMA50 and volume.

Key takeaways

  • Costco Wholesale Corporation stock closed at $896.48 on September 24, 2026, down roughly 0.91% from the prior close of $904.70.
  • The daily chart shows price below all three key moving averages—EMA20 at $911.97, EMA50 at $930.25, and EMA200 at $953.51—a textbook bearish structure.
  • Daily RSI14 reads 38.36, confirming persistent selling without yet reaching oversold extremes.
  • Fiscal Q4 2026 showed 11.2% revenue growth and 15% EPS growth, underscoring the gap between operational strength and bearish price action.
  • Analyst views are sharply divided: Seeking Alpha rates it a Sell on valuation, while a Motley Fool contributor upgraded to Buy for the first time in several years.

Daily Structure Confirms Bearish Control of Costco Wholesale Corporation Stock

The daily chart for Costco Wholesale Corporation stock is firmly negative. Price trades below all three key moving averages in a textbook bearish alignment. Concretely, price sits beneath the EMA20 at $911.97, the EMA50 at $930.25, and the EMA200 at $953.51. That stacked configuration—price below every average—confirms a classic downtrend.

Meanwhile, the MACD line reads -12.31, below its signal at -12.11, with a histogram of -0.19. The histogram remains negative, confirming that downside momentum has not reversed. Notably, RSI14 on the daily timeframe stands at 38.36. That is weak, though not yet in classic oversold territory. It reflects a market sold consistently without reaching exhaustion.

The Bollinger setup adds further context. Price at $896.48 sits below the midline of $912.79. It rests closer to the lower band at $878.57 than to the upper band at $947.02. This confirms the stock trades in the lower half of its recent volatility range. Still, there is room before the lower band gets tested. ATR14 stands at $11.68, an elevated reading that signals the market is moving with real conviction.

The daily pivot point sits at $900.39, with resistance R1 at $905.52 and support S1 at $891.35. Costco closed at $896.48, below the pivot and inside the zone toward support. Overall, the daily regime is explicitly bearish. Every indicator lines up with that label. This remains the dominant bias heading into the next sessions.

Hourly Chart Reinforces the Bearish Bias

The hourly chart reinforces the bearish read from the daily timeframe. Price remains below all three key moving averages on this shorter window as well. Price at $896.71 stays beneath the EMA20 at $899.36, the EMA50 at $900.39, and the EMA200 at $919.08. That is the same bearish stacking seen on the daily chart, simply compressed. RSI14 on the 1H reads 43.90. It remains under the neutral 50 mark, suggesting short-term momentum leans soft.

However, the MACD on the hourly timeframe is more nuanced. The line sits just above zero at 0.10, but the signal is higher at 0.56. This produces a negative histogram of -0.46. Therefore, even though the MACD line itself has not fully broken down, the momentum comparison against its signal line is unfavorable. The hourly pivot data tells a similar story. Price sits below the pivot point of $897.07 and trades close to support at $894.93.

In short, the 1H timeframe confirms the daily bearish bias. There is no meaningful divergence between the two timeframes right now.

15-Minute View Offers Tactical Context Near Support

The 15-minute chart paints a more neutral picture. Price tests the lower Bollinger band in what appears to be a short-term pause rather than a trend signal. Zooming into this timeframe changes the tone slightly, though only for short-term execution purposes. The three EMAs—20, 50, and 200—are tightly clustered around $899. Their values read $899.14, $899.67, and $899.40 respectively. That convergence typically signals indecision after a directional move, not a fresh trend. RSI14 at 38.63 remains weak, consistent with the broader picture.

Notably, the Bollinger bands show price at $896.71 sitting right against the lower band at $896.00. That proximity matters for short-term traders. It often precedes either a bounce attempt or a band-walk continuation lower. At this stage, the 15-minute regime is labeled neutral rather than bearish. This is the one place where the chart pauses to ask a question the daily and hourly charts have already answered negatively.

Consequently, short-term price action here should be read as tactical positioning within a broader downtrend. It is not a reversal signal on its own.

Fundamental Backdrop Reveals a Split Narrative for Costco Stock

The fundamental picture behind Costco Wholesale Corporation stock is genuinely mixed. This split explains why strong earnings failed to lift the share price. Seeking Alpha reiterated a Sell rating, arguing that while fundamentals remain strong, the stock’s valuation needs to cool. In contrast, The Motley Fool highlighted that digitally enabled sales comps grew 19.5% in the latest quarter. That growth was driven by six specific categories. Separately, the publication argued Costco delivered another strong earnings report even as rivals like Walmart see slowing growth.

Notably, one Motley Fool contributor described upgrading Costco Wholesale Corporation stock to a buy ranking for the first time in several years. This split is the crux of the current setup. The business itself, as shown by the Q4 2026 earnings call, is performing well by most operational measures. Yet the technical picture and at least one valuation-focused analyst call suggest the stock priced in that strength already.

That tension is precisely what shows up in the charts. A fundamentally sound company trades inside a bearish technical structure. The disconnect leaves limited room for further multiple expansion in the near term.

Bullish Scenario for Costco Wholesale Corporation Stock

For a bullish reversal to gain traction, buyers must reclaim key technical levels starting with the daily pivot at $900.39. Buyers would need to push through the 1H EMA20 near $899.36 as well. A recovery of the MACD histogram back above zero on both the daily and hourly timeframes would provide important confirmation. Similarly, RSI14 climbing back above 50 on the hourly chart would suggest momentum is genuinely turning, not just stabilizing.

Given the underlying strength in revenue and EPS growth, there is a fundamental case that could support such a recovery. The digitally enabled sales momentum highlighted by The Motley Fool adds weight to that argument. But the technical levels must cooperate first.

Bearish Scenario Remains the Path of Least Resistance

The bearish case continues to dominate. A break below daily support at $891.35 would likely open the door toward the lower Bollinger band at $878.57. ATR14 at $11.68 indicates there is enough volatility to make that move quickly. If the Seeking Alpha valuation concern gains wider traction, the stock could continue trading below its 200-day EMA of $953.51 for an extended period.

In that scenario, the current pullback would look less like a pause. It would appear more like the start of a deeper valuation reset.

Closing Take on Costco Wholesale Corporation Stock

Costco Wholesale Corporation stock sits at a notable crossroads. The daily and hourly timeframes agree on a bearish structure. Meanwhile, the 15-minute chart shows price testing support in a neutral, wait-and-see pattern. The fundamental story remains genuinely strong, which is exactly why analyst opinions are diverging so sharply.

On one side, Seeking Alpha calls it a Sell on valuation grounds. On the other, a Motley Fool contributor issued a fresh Buy upgrade based on business momentum. Positioning here should account for elevated volatility, as reflected in the ATR readings across timeframes. There is also a real possibility that price and fundamentals take time to reconcile. Until the technical structure shifts, caution around chasing strength—or weakness—seems the more balanced approach.

FAQ

Why did Costco Wholesale Corporation stock drop after strong earnings?

The stock dropped because of valuation concerns rather than operational weakness. Despite posting 11.2% revenue growth and 15% EPS growth in fiscal Q4 2026, the technical chart showed a firmly bearish structure with price below all key moving averages. Seeking Alpha’s Sell rating on valuation grounds further pressured sentiment.

What are the key support levels for Costco stock?

The key support levels are the daily pivot S1 at $891.35 and the lower Bollinger band at $878.57. A break below S1 would likely open the door toward the lower band, especially with ATR14 at $11.68 indicating sufficient volatility for a quick move.

Is Costco stock a buy or sell right now?

Analyst opinions are split. Seeking Alpha maintains a Sell rating on valuation concerns, while one Motley Fool contributor upgraded Costco to Buy for the first time in several years. The technical picture remains bearish across daily and hourly timeframes, suggesting caution until the structure shifts.

What does the RSI14 reading indicate for Costco Wholesale Corporation stock?

The daily RSI14 at 38.36 indicates persistent selling pressure, though it has not yet reached classic oversold territory below 30. This suggests the stock has been sold consistently without reaching exhaustion, leaving room for further downside.


Disclaimer: This article is for informational purposes only and does not constitute financial advice, an investment recommendation, or a solicitation to buy or sell any financial instrument or cryptocurrency. The analysis provided is not indicative of future results. Investing in crypto assets and financial markets carries a high risk of capital loss. Always do your own research (DYOR) and consult a qualified financial advisor before making any decision.

Article produced with the assistance of artificial intelligence and reviewed by the editorial team.