STEPN has formed a partnership with the Argentine Football Association (AFA) to issue NFT digital sneakers in honor of the legendary football team. For the next two years, the social lifestyle app and the AFA will collaborate to pay tribute to fans with prizes and lotteries, while the Association expands into Web3.
Argentina: AFA and STEPN to launch NFT digital sneakers in honor of the football legend
The Argentine Football Association (AFA) seems to have chosen the social lifestyle app STEPN to expand into Web3.
In fact, to honor the legendary football team, STEPN will issue new Genesis NFT digital sneakers, which will unlock real rewards for the fans.
“STEPN x @Argentina The world saw them lift the trophy. Now, we team up with the champions. We are proud to announce our long-term partnership with the Argentine Football Association, one of the most iconic teams in the history of football. The reigning world champions with the latest three-star logo, the legends of the game, the AFA, inspire the next generation of players! As part of this collaboration, we will launch the Genesis Sneakers in co-branding and unlock exclusive real-life rewards, including autographed jerseys and match tickets. This is just the beginning, stay tuned for more information! #STEPNxAFA – Move like a pro”
Argentina: la squadra di calcio legenda entra nel Web3 con STEPN
The new partnership signed by STEPN and AFA has a duration of two years and includes the issuance of a series of Genesis NFT sneakers that will be distributed among fans through lotteries.
This is just the beginning for the famous Argentine football team to enter the world of Web3. In this regard, Leandro Petersen, commercial and marketing director of the AFA, stated:
“The journey of AFA in Web3 continues to grow and thanks to the experience of STEPN, AFA will be able to reach millions of users in the Web3 space with the goal of consolidating the passion and excellence that our team conveys to the next generation of Argentina National Team fans”.
At the same time, STEPN plans to increase its already significant number of registered users in the app. Currently, the move-to-earn project based on Solana has over 5.7 million users globally.
The Genesis NFT collection with Adidas
STEPN GO had launched its own Genesis NFT collection also in collaboration with Adidas, last September 2024.
It was about 1000 digital sneakers, in the Non-Fungible Token format, which were sold at the price of 10,000 GMT per entry, with a refund for those who would not win.
Even in that case, STEPN GO had issued its NFT sneakers through a lottery on MOOAR, the NFT marketplace of FSL.
That of September was only the second phase of the initiative that involved STEPN GO and Adidas, in a bull partnership of a year started in April 2024.