The crypto-broker Bitpanda consolidates its presence in France, becoming a Premium Partner of the football team Paris Saint-Germain (PSG). Bitpanda will debut with PSG’s first match at Parc des Princes, and will offer its trader users who are fans of the club many other advantages.
Bitpanda as Premium Partner of the famous football team in France: Paris Saint-Germain
Bitpanda has become the new Premium Partner of the famous football team in France, Paris Saint-Germain (PSG).
Le Paris Saint-Germain est fier d’accueillir Bitpanda comme nouveau Partenaire Premium et Partenaire Officiel du Club pour le trading de cryptomonnaies.
— Paris Saint-Germain (@PSG_inside) January 9, 2025
The leading crypto-broker in Europe has joined the club and will debut with its brand during the first match of PSG against AS Saint-Étienne on January 12, at the iconic Parc des Princes.
However, the multi-year agreement includes more than just the exchange of visibility. In fact, it seems that what is at stake is also the involvement of players in the creation of content and exclusive experiences designed to bring fans closer to the club they love.
In fact, Bitpanda promises its users that they will be able to enjoy numerous benefits, including privileged access to PSG matches, invitations to exclusive events, and the opportunity to meet current and former PSG legends.
Bitpanda in France: the partnership with PSG beyond the exchange of visibility
Bitpanda wanted to emphasize that the partnership with PSG represents its commitment to world-class organizations that represent excellence and a contemporary lifestyle that resonates with a global audience.
In this regard, Eric Demuth, co-founder and CEO of Bitpanda, commented:
“Paris Saint-Germain is much more than just a football team: it is a global icon of culture, lifestyle, and sporting excellence, perfectly reflecting Bitpanda’s identity as a premium financial brand. The entry of PSG as a Premium Partner strengthens Bitpanda’s position as the leading platform in Europe for cryptocurrencies and underscores our dedication to collaborating with world-class organizations that embody excellence and a modern lifestyle that resonates with a global audience.”
Also Nicola Ibbetson, Global Partnership Director of Paris Saint-Germain, stated:
“We are pleased to welcome Bitpanda as our Premium Partner. This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports.”
The partnership with AC Milan
Last August, Bitpanda announced that it had become the Official Crypto Trader Partner of the Italian football team AC Milan.
Here too, the long-term partnership includes television exposure, but also the possibility to activate the Bitpanda brand with the involvement of the players, as well as great and important visibility at the San Siro stadium.
Not only that, there are also exclusive events for Bitpanda trader users, with the possibility of winning tickets for matches, products, and invitations to VIP events.