On Oct 28, 2025, Cristiano Ronaldo and Binance launched “7he Selection”, a crypto-linked initiative inviting seven fans to celebrate his 950-goal milestone with a private meet-and-greet and storytelling campaign.
What is 7he Selection by Binance?
Binance and the team around Cristiano Ronaldo announced “7he Selection”, a fan programme that invites seven supporters to mark the striker’s 950-goal milestone in a private meet-and-greet.
The initiative blends storytelling with Web3 collectibles and aims to reward authentic fan narratives; as The News Crypto notes, “Binance is placing the emphasis on Cristiano’s outstanding career and unequaled success by enabling his followers to rejoice with him.” Full announcement.
From a technical perspective, the activation pairs a limited digital drop with recorded, in-person stories to amplify selected fans beyond the meeting itself.
Experts note that Web3 collectibles are increasingly used to deepen engagement and create collectible-linked access, but they caution that secondary-market rules and local regulation can affect what ownership conveys.
Who will the cr7 fan selection event invite and how are cristiano ronaldo digital collectibles used?
The seven winners include six holders of the CR7 digital collectibles (drops one to six) plus one non-holder selected for a standout fan story. Winners will be chosen for creativity, authenticity and emotional impact rather than follower counts.
How do Cristiano Ronaldo digital collectibles determine eligibility?
Submissions from holders of drops one to six qualify for selection; the holder pools are drawn from each drop. Note: entrants should review the official terms before participating to confirm eligibility and privacy conditions.
Fan storytelling campaign
The campaign asks fans to submit personal stories tied to Ronaldo’s career and influence as part of a binance fan community contest. Binance says the effort is designed to elevate fan voices through the binance cr7 digital drop.
How will the binance cr7 digital drop shape the Cristiano Ronaldo fan meet experience and legacy? In brief:
The programme pairs a limited CR7 digital drop with intimate, real-world engagement. Winners will attend a private session that includes meet-and-greet time and recorded storytelling moments for a broader fan audience.
Rachel Conlan, Chief Marketing Officer at Binance, said:
“With The Selection [7he Selection], we are opening the stories of Cristiano’s fans who have journeyed with him in his momentous career and giving them a platform to share their personal and inspiring stories of Cristiano along with a once and a lifetime experience to share with him personally. This effort is more than a celebration, it shines a light on Cristiano’s history-defining moments where his fans have been at the center—bringing a joyous and authentic spirit of community together which is shared by Binance, Cristiano and the world of competitive sports.”
For terms and eligibility see the Binance announcement: Binance announcement.
The programme will also link to Ronaldo’s public channels to amplify winners’ stories; follow his official account for updates: Cristiano’s official account.