The CEO of GameStop, Ryan Cohen, strengthens his stock position in the company after the announcement of a strategic plan of 1.5 billion dollars to invest in Bitcoin.
Bitcoin as a reserve asset: the new strategy of GameStop
Ryan Cohen, presidente e amministratore delegato di GameStop (GME), has acquired 500,000 additional shares of the company, for a total value of approximately 10.78 million dollars.
The purchase was communicated in an official document filed with the Securities and Exchange Commission (SEC) of the United States on Thursday, April 4, 2025.
The new shares, purchased at the unit price of 21.55 dollars, bring his stake to a total of 37,347,842 Class A common shares, or about 8.4% of the entire available capital of the company.
This strategic move comes just a few days after the announcement of an important financial maneuver.
That is, the company has raised 1.5 billion dollars through the issuance of convertible bonds, with the primary goal of purchasing bitcoin and transforming its reserves into active crypto.
At the end of March, the board of directors of GameStop approved a plan aimed at diversifying its treasury, choosing bitcoin as a reserve asset.
An ambitious initiative that marks an important change of course for the giant of video game distribution.
The operation was financed mainly thanks to the success of a capital raising of 1.5 billion dollars, concluded right at the beginning of the week.
The funds, obtained through the issuance of convertible bonds, will be used for the purchase of BTC, with a long-term perspective aimed at preserving and potentially increasing the value of the corporate treasury in an increasingly uncertain macroeconomic context.
A strong signal to investors
With the purchase of the new shares, Cohen further consolidates his influente presenza within the company, sending a clear signal to the market: he firmly believes in the vision and future growth of GameStop.
The decision to increase their corporate stake, immediately after the announcement of the bitcoin strategy, is interpreted by analysts as a demonstration of confidence both in the performance of the GME stock and in the long-term potential of the criptovalute sector.
Echoing his previous strategic moves, Cohen continues to embody a bold entrepreneurial approach, typical of those who bet on innovation and the evolution of the financial market.
After the announcement of the purchase by Cohen, GameStop shares experienced a slight bull in pre-market trading.
However, on the previous day, the stock had experienced a decline of over 7%, in line with the negative trend of the main U.S. stock indices, hit by economic reactions related to the tariff announcements by former President Trump.
Despite this volatility, Cohen’s direct involvement could help restore investor confidence and revive interest in the stock, especially in view of the evolution of the investment strategy in cryptocurrencies.
GameStop, once considered a traditional company in the retail sector of games and consoles, continues to reinvent and adapt to a constantly changing technological landscape.
The new treasury policy based on bitcoin indicates a decisive inclination towards a fintech mentality, bringing GameStop closer to entities that in recent years have embraced cryptocurrencies as a corporate store of value.
In a period of growing concerns about inflation and market instability, several financial giants, from Tesla to MicroStrategy, have sought refuge in bitcoin.
GameStop now joins this group, with an initiative that could redefine its positioning in the public markets and among institutional investors.
Ryan Cohen, symbol of the new era GameStop
Ryan Cohen confirms himself as a protagonist in the renewal of GameStop, pursuing a vision oriented towards digital transformation and financial sustainability.
Founder of Chewy and known for his revolutionary approach in e-commerce, Cohen has taken on an increasingly central role in the governance of GameStop, inspiring a more modern and dynamic corporate culture.
With this new financial move, not only does he increase his control share but he also strengthens the legitimacy of the company’s strategic development line.
His personal investment can be read as a firm declaration of confidence in the future choices of the company.
There are no doubts: GameStop has chosen to focus on criptoeconomia as a lever for corporate transformation. The adoption of bitcoin as a reserve asset and the direct commitment of the CEO with a multimillion-dollar investment represent strong and unequivocal signals.
Although it remains to be seen how these choices will be received in the long term by the markets and whether the volatility of cryptocurrencies will translate into a competitive advantage or a financial risk, it appears clear that GameStop has embarked on the path of bold innovation.
While waiting for further developments, the market remains focused on the GME stock and the next chapter of this corporate transformation that, starting from the console economy, is increasingly moving towards decentralized finance.