Italy: only 7% of households make investments in stocks

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In Italy, it seems that only 7% of families make investments in stocks. This is according to the new report by HelloSafe, which analyzed the different approaches of countries to the bull and bear market. 

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Italy and investments in stocks: only 7% of families participate in the stock market

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In Italia, it seems that only 7% of families participate in the stock market through investments in shares. 

To say it is the new report by HelloSafe which analyzed 32 countries where families allocate a significant portion of their savings to stocks and other investment products. By analyzing cultural, economic, and regulatory dynamics, it sheds light on the factors that fuel this enthusiasm.

And so, remaining in Italy, the study found that the total number of Italian shareholders is 4,116,000. 

Not only that, in terms of annualized returns, the Italian index FTSE MIB sees a growth of 0% from 2024-2025 and 7.05% over the last 10 years (2015-2025). 

To better understand the Italian situation in the world, it is necessary to compare these data with those of the bull and bear market leaders. 

Italy and investments in stocks: its position in Europe and the world 

On the podium of the ranking of the 32 countries studied, with families making a greater number of investments in stocks, there are United States with 55%, Canada with 49%, and Australia with 37%. 

In Europe, there are significant differences: Nordic countries like Sweden (22%) and Finland (18.7%) are ahead of large economies like France (15.1%) and Germany (14.2%). 

Here, Italy and its 7% turn out to be below the European average and just below Brazil’s 8%, but at the same level, however, as China.

The last country in this ranking is Morocco, whose families investing in stocks are below 1%. 

Speaking of annualized returns, the ranking sees the USA’s S&P 500 index in first place with a performance of +7.48% for 2024-2025 and +16.89% for 2015-2025. Following, incredibly, is the Bovespa of Brazil which, despite the -1.85% for 2024-2025, has grown by 15.92% over 10 years. 

The bull mercato azionario and the bear settore crypto

To have a more in-depth interpretation of the data from the report, Pauline Laurore, finance expert at HelloSafe, commented as follows:

“The difference in stock market participation among various countries can be explained by a combination of structural factors. In countries like the United States and Canada, stock investment is deeply integrated into retirement savings plans – through pension funds – and supported by strong tax incentives. Financial culture is more developed and access to markets is facilitated by low-cost platforms and favorable regulation.

On the contrary, in many emerging countries, financial infrastructures are less mature, investment products are not very widespread, and savings are still mainly directed towards real estate or non-risky activities. Even in highly populated countries like India and China, the low level of stock market penetration (6-7%) demonstrates that there is significant growth potential, provided that educational, technological, and institutional obstacles are overcome”.

As of today, there is also a connection between the stock market and the crypto sector. 

For example, in February 2025, Metaplanet emerged as the best stock listed on the Tokyo Stock Exchange thanks to Bitcoin (BTC), surpassing over 55,000 listed companies.

Metaplanet follows the trail of Strategy in the USA, that is, those companies that implement a strategy of accumulating BTC as a corporate reserve. 

Other companies listed on the stock market connected to the crypto sector are then, for example, Coinbase (COIN), which could have a trend based on the cryptocurrency market.