MicroStrategy, Who Are They, and Why The Fame?



MicroStrategy, a renowned American company, has gained significant attention in cryptocurrency through its groundbreaking ventures and unwavering support for Bitcoin. This guide provides an in-depth look at MicroStrategy, its notable Bitcoin investments, and its contributions to the broader crypto industry.

MicroStrategy, founded in 1989 by Michael J. Saylor, is a leading global provider of business intelligence, mobile software, and cloud-based services. With a strong track record of innovation and technological advancements, MicroStrategy has established itself as a prominent player in the tech industry.

MicroStrategy’s Bitcoin Bet

MicroStrategy’s first significant Bitcoin purchase, kickstarting its journey into the world of cryptocurrencies, has started paying off.  This bold move has positioned MicroStrategy as a pioneer among institutional investors embracing the potential of digital assets.

As of May 1, the company held approximately 140,000 BTC, acquired at an average purchase price of $29,803 per coin, totaling an investment of $4.17 billion. MicroStrategy’s $4 billion Bitcoin (BTC) gamble became lucrative on June 21 when the price of Bitcoin (BTC) exceeded the company’s average purchase price for the first time in two months

MicroStrategy’s investments in Bitcoin have been financially lucrative and contributed to the broader crypto ecosystem. The company has demonstrated confidence in the digital asset by allocating a significant portion of its treasury to Bitcoin. It provided a compelling case for other institutional investors to explore cryptocurrency investments.

MicroStrategy has increased the size of its Bitcoin holdings by buying 12,333 BTC at a cost of over $347.0 million at the end of this month. With this purchase, MicroStrategy now has 152,333 BTC, with a total market value of around $4.52 billion, at an average price of $28,136 per Bitcoin. MicroStrategy’s sustained faith in Bitcoin as a long-term investment is shown by the company’s average purchase price of $29,658 per Bitcoin. 

Micro strategy news snap | Source: Twitter

Michael J. Saylor’s Influence

MicroStrategy’s executive chairman, Michael J. Saylor, has emerged as a prominent advocate for Bitcoin. Saylor’s deep understanding of the technology and his conviction in Bitcoin’s transformative potential have garnered attention within the crypto community and traditional financial sectors. His outspoken support for Bitcoin has inspired discussions on the future of finance and solidified MicroStrategy’s position as a thought leader in the industry.

MicroStrategy has actively engaged in educational initiatives to promote the adoption and understanding of cryptocurrencies. The company has hosted webinars and events, sharing insights into the benefits of Bitcoin as a store of value and hedge against inflation. MicroStrategy’s thought leadership has raised awareness and dispelled misconceptions about cryptocurrencies among traditional investors.


MicroStrategy’s bold Bitcoin investments and unwavering support for cryptocurrencies have positioned the company as a trailblazer in the crypto industry. Its successful ventures have yielded substantial profits, inspired confidence, and encouraged institutional adoption of digital assets. MicroStrategy, under the leadership of Michael J. Saylor, continues to shape the narrative surrounding Bitcoin and play an influential role in the evolution of global finance.