In the Swedish financial landscape, a new alliance is being consolidated between two leading players in rapidly growing sectors: Safello, the main cryptocurrency exchange platform in the Nordic countries, and Fragbite Group AB, one of the most significant entities in the gaming and esports world, listed on Nasdaq First North.
This collaboration marks a decisive step in the integration between the video game sector and the cryptocurrency sector, laying the groundwork for innovative management of digital assets.
Fragbite Group bets on Bitcoin for its treasury
Fragbite Group has recently announced the creation of its own Bitcoin Treasury, with the goal of holding 100 BTC by the end of 2025. Currently, the company owns approximately 19.75 BTC and plans to complete the acquisition of the remaining 80 Bitcoin through the Safello platform during the fourth quarter of 2025.
This strategy reflects a growing trend among publicly traded companies to diversify their financial reserves by including digital assets like Bitcoin, increasingly considered a safe haven and an alternative store of value.
Safello: security, transparency, and innovation
The choice of Fragbite Group to rely on Safello as a Preferred Partner for trading operations and services related to Bitcoin is not coincidental. Safello stands out as the go-to platform for those seeking security and transparency in cryptocurrency transactions. With over 410,000 users and an established presence since 2013, Safello has earned the trust of individuals and companies, offering simple and immediate solutions for buying, selling, custody, and transferring digital assets.
A key element that strengthens Safello‘s position is the possession of the MiCA license (Markets in Crypto-Assets), making it the only crypto company in Sweden regulated according to the latest European standards. This aspect provides an additional guarantee for companies and institutional investors who wish to engage with the cryptocurrency market in a compliant and protected manner.
Statements from the Protagonists
Emelie Moritz, CEO of Safello, expressed great satisfaction with Fragbite Group’s decision:
“We are pleased to have been selected as the Preferred Partner for Bitcoin trading by Fragbite Group and grateful for their trust. As the only Swedish crypto company with a MiCA license, we are ready to welcome a growing number of corporate and institutional clients.”
Of the same opinion is Stefan Tengvall, CEO of Fragbite Group, who emphasizes the strategic value of the partnership:
“Safello occupies a unique position in the Swedish financial market, being both the most established and innovative crypto exchange platform. We are proud to have initiated this collaboration, which perfectly reflects Fragbite Group’s future strategy, both regarding the Bitcoin Treasury and the development of the group as a whole.”
A model for publicly traded companies
The agreement between Safello and Fragbite Group represents a model for all listed companies that intend to explore the world of digital assets in a safe and regulated manner. The growing attention towards Bitcoin by companies and financial institutions testifies to the evolution of the market and the need to rely on reliable and transparent partners.
Safello, with its experience and status as a regulated operator, positions itself as a reference point for those wishing to integrate digital assets into their financial strategies, offering a comprehensive service ranging from purchase to custody, up to the management of corporate portfolios.
Safello: a story of leadership in the crypto sector
Founded in 2013, Safello has built its reputation on a clear mission: making crypto accessible to everyone. Through an intuitive platform and instant delivery services, Safello has simplified access to the world of cryptocurrencies, allowing private and corporate users to operate directly on the blockchain with complete security.
Since 2021, the parent company, Safello Group AB, is listed on the Nasdaq First North Growth Market, confirming the solidity and transparency of the project. The authorization as a crypto-asset service provider according to MiCA regulations further strengthens Safello’s position as an industry leader, ready to support the digitalization of finance in Sweden and throughout the Nordic area.
A Look to the Future: Bitcoin Increasingly Central in Corporate Strategies
The decision of Fragbite Group to focus on Bitcoin for its treasury, relying on Safello as a reference partner, marks an important step in the evolution of corporate financial strategies. In a global context where the digitization of assets is increasingly central, the collaboration between these two Swedish players represents a virtuous example of innovation and foresight.
With Safello alongside Fragbite Group, the path towards the goal of 100 BTC appears secure, transparent, and compliant with the most advanced regulations. A model that could soon be followed by many other companies, ready to seize the opportunities offered by the world of cryptocurrencies.