Tether, the group behind USD₮, the most used stablecoin in the world, made a strategic move official on April 24, 2025: it surpassed the threshold of 10% of the issued capital of Juventus Football Club S.p.A., one of the most renowned football clubs internationally.
The operation, which took place on April 15, 2025, brings the share held by Tether Investments, S.A. de C.V. to 10.12% of the share capital. Corresponding to 6.18% of the voting rights.
This is an increase compared to the previous participation of 8.2% of the capital (5% of the votes), already publicly announced.
This consolidation makes Tether one of the main shareholders of Juventus, with a significant position that could influence not only the financial dynamics but also the future strategies of the bianconero club.
With the acquisition of over 10% of Juventus, Tether strengthens its presence in European football
Founded in 1897, Juventus is considered one of the most prestigious football teams in Europe.
The club from Turin boasts an impressive palmarès, with 36 Serie A championships, 14 Coppa Italia, 9 Supercoppa Italiana, 2 European Cups (now Champions League), and 2 Intercontinental Cups.
His sporting legacy resonates far beyond Italian borders, with a loyal and passionate global fanbase.
On the contrary, Tether represents an innovative player in the digital economy, an undisputed leader in the issuance of stablecoin.
USD₮ is used daily by over 400 million users worldwide, offering a form of stable electronic money, anchored to the value of the US dollar.
The union between these two worlds – football and blockchain technologies – promises strategic developments that go beyond a simple financial participation.
According to the statement, the investment reflects Tether’s long-term commitment to Juventus. Thus emphasizing the confidence in its potential for economic and commercial growth.
The initiative is not limited to the asset aspect. In an official statement, Paolo Ardoino, CEO of Tether, described the participation as “a commitment to innovation and lasting collaboration”.
The executive emphasized how Juventus seems well-positioned to lead the adoption of emerging technologies in the football world. In particular, those aimed at improving fan engagement, digital experience, and financial resilience.
Tether is not new to cross-sector investments. The group has allocated significant resources in recent years to rapidly expanding sectors such as artificial intelligence, biotechnology, social media, and global digital distribution networks.
The interest in Juventus can therefore be read as part of a broader strategy of integration between the physical world and digital infrastructures.
Furthermore, the company has expressed its willingness to participate in any future capital increases by the club. Not only to avoid the dilution of its own share, but also to strengthen the financial base of the sports company.
Governance and perspectives: towards a shared board of directors?
Another update contained in the announcement concerns the possibility of forming an integrated board of directors.
Although no further details have been provided regarding the timing or the names involved, the hypothesis of creating a shared governing body highlights the willingness of both parties to build a stable strategic cooperation.
Which can impact operational, commercial, and technological decisions.
For a club like Juventus, always in search of tools to compete at the highest European levels both on and off the field, the technological contribution of Tether could prove to be decisive.
In a context where digitalization has become an essential resource, the know-how of the stablecoin company could translate into concrete projects: proprietary platforms, tokenization of goods and services, immersive experiences for fans, and innovative models of monetization.
The entry of a player like Tether with a stake exceeding 10% in a top European club represents a strong signal. It is not just simple sponsorship or branding, but an equity investment with potential impact on medium to long-term strategies.
Juventus, already a pioneer in the past in digital communication and global marketing, could further accelerate in the modernization process thanks to this new partner.
The competitive context is clear. Among fan tokens, NFTs, virtual experiences, and football metaverse, sports clubs are evolving into true global digital ecosystems.
In this perspective, the alliance with Tether can serve as a lever to relaunch the Juventus brand not only at the top of Italian football, but also as a model of innovation on the international scene.
A look to the future: partnerships with transformative potential
With this move, Tether fully enters the mechanisms of the European football industry, combining the financial investment with a specific intention of operational and technological collaboration.
Juventus, for its part, gains not only an important partner, but a privileged gateway to the world of crypto, blockchain, and AI, sectors that are progressively reshaping the global economy.
Although the concrete operational details that will arise from this new alliance are not yet known, it is evident that both parties see in this agreement a transformative opportunity.
The future developments – from potential digital services to the creation of innovative sports ecosystems – are still in their embryonic stage. However, they lay the foundations for a new season of growth and experimentation.
In an era where the boundaries between sports, technology, and finance are becoming increasingly blurred, Tether’s decisive step into Juventus could set a new standard for partnerships between football clubs and players in the digital economy.
It remains to be seen what the tangible fruits of this collaboration will be, but one thing is certain: football, as we know it, is entering a new era.