Ton Foundation and Tada: a new partnership to bring Web3 to ride-hailing in Southeast Asia

The Ton Foundation has recently announced a strategic partnership with Tada, one of the leading ride-hailing platforms in Southeast Asia, to integrate Web3 technologies into the real world. 

This collaboration marks an important step in the evolution of the transportation sector, with a particular focus on the integration of blockchain and cryptocurrencies.

Tada mini: ride-hailing sul Web3 con la rete TON

As a result of this collaboration, Tada has launched a new mini-app on Telegram, called Tada mini. This app, designed for the Web3 community, allows users to book rides directly within Telegram, without the need for registrations or downloading additional applications.

But the real innovation lies in the possibility of completing bookings using the Ton (The Open Network), thus paving the way for the use of digital assets such as Toncoin (TON) and the USDt-TON to pay for rides.

This move represents a concrete example of how Web3 can be integrated into everyday services, such as ride-hailing, making the use of criptovalute increasingly accessible and practical for the general public. Furthermore, the ease of use of the Telegram mini app eliminates many of the traditional barriers associated with the adoption of new technologies.

To celebrate this important collaboration, Tada and Ton Foundation will offer free rides during the well-known event TOKEN2049, which will be held from September 14 to 18, 2024, in Singapore. The first 4,000 users who book a ride through Tada mini will be able to enjoy a free ride. 

Once the free trips are exhausted, users will be able to benefit from a 50% discount on subsequent rides using the Ton network for payment (terms and conditions apply).

This event will not only provide a preview of the future of Web3-based ride-hailing, but will also highlight the potential of the Ton network to handle fast and scalable transactions for a wide and diverse audience.

The impact of the Ton-Tada partnership and the transformation of Telegram

Founded in 2018, Tada has quickly become one of the preferred ride-hailing platforms in Southeast Asia thanks to its zero-commission policy, which ensures fair prices for both passengers and drivers. Currently operating in Singapore, Thailand, Vietnam, and Cambodia, Tada aims to expand to Hong Kong by the end of 2024.

The partnership with the Ton Foundation offers Tada an extraordinary opportunity to further distinguish itself in the sector. Ton is a next-generation blockchain platform, renowned for its speed and scalability, capable of handling millions of transactions quickly and efficiently. 

The integration of Web3 technology into the daily operations of ride-hailing opens up new possibilities for the practical use of cryptocurrencies and blockchain, making digital payments a tangible and easy-to-use reality.

This collaboration is part of a broader strategy to transform Telegram into a Web3 super app. In addition to the payments and games already present on the platform, with the addition of ride-hailing, Ton is helping Telegram evolve into a multifunctional application, capable of offering a full range of blockchain-based services, making the adoption of Web3 a more natural process for users.

According to Harvey Kim, head of Korea for the Ton Foundation, this partnership represents a significant milestone in the growth of the Ton blockchain in Southeast Asia. He expressed great enthusiasm for the future of the project, emphasizing how this agreement could facilitate the adoption of Web3 by traditional users.

Conclusion

The partnership between Tada and Ton Foundation is a perfect example of how Web3 can be integrated into traditional services, offering users an enhanced experience and new use cases for cryptocurrencies. 

With the launch of Tada mini on Telegram, this collaboration not only makes ride-hailing easier and more convenient, but also lays the foundation for greater adoption of blockchain in Asia and beyond.

Through the Ton network, the future of transportation becomes digital, fast, and secure, with the promise of bringing the Web3 revolution to the heart of everyday services.